October 2015
Giving is more than an altruistic act of kindness. Embracing a good cause can have a powerful impact on society and a positive impact on a company’s bottom line, allowing the company to make a sustainable difference. Here are three powerful benefits of embracing a good cause:
- Cause wins consumers’ hearts. Having a socially responsible cause can actually make the difference between making a sale and being passed over for the competition. Hands down, the majority of global consumers (90 percent) are likely to switch brands to one associated with a good cause, given comparable price and quality, and 63 percent bought a product associated with a cause over the last 12 months.1
- Cause builds a premium for your product or service. Embracing a good cause can make a difference in the margin consumers are willing to pay for your product or service. More than half of global consumers (55 percent) said they would be willing to reward companies that give back to society by actually paying more for their goods and services.2
- Cause boosts your recruitment strategy. 57 percent of consumers say they’d like to work for a company that actively supports a good cause. And a full 48 percent say they do not want to work for a company that does not actively support a good cause.3
Keep reading for key tips for building a successful program.
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